Immortal innovators of hip-hop
Since I was a young man, I’ve been a huge fan of Southern rap.
My infatuation has always been centered mostly around Texas rap like UGK, Fat Pat, E.S.G. and Slim Thug, but I’ve also loved the Southeast rap like Outkast and Goodie Mob.
“The Art of Organized Noize,” a documentary about the hip-hop production group Organized Noize, is possibly one of the best documentaries I have ever watched.
Organized Noize, was made up of three producers; Rico Wade, Sleepy Brown and Ray Murray.
A few minutes into the documentary, Rico Wade rides around Atlanta and shows the world where Organized Noize and the musicians they worked with (like Outkast and Goodie Mob)grew up and began making music.
When Rico Wade steps out onto the infamous Headland and Delowe Drive, and “Elevators” by Outkast begins playing it gives me chills. In the first line of “Elevators,” Andre 3000 says “One for the money, Two for the show a couple years ago on Headland and Delowe, was the start of something good.” That was the moment I received chills down my spine.
Andre 3000 produced “Elevators”, but he made it at “The Dungeon”, also known as Rico Wade’s basement in a house that he shared with his mother and sister.
Organized Noize produced all of “Southernplayalisticcadillacmuzik,” an album that greatly influenced my liking of hip-hop. The song “Player’s Ball” propelled Outkast to superstardom, and the video was shot in “The Dungeon”.
Organized Noize would also go on to produce major hits of the late ‘90s and early 2000s, that would sooner than later land them a huge deal with Interscope Records. Unfortunately, the group wouldn’t live up to the deal with Interscope and would leave about $17 million on the table.
When I’m on Netflix, I’m usually not looking to find a documentary to watch, but when I came across this one that involved Southern rap, Outkast and coming up in Atlanta I couldn’t resist. “The Art of Organized Noize” is a fantastic documentary.
If you have any interest in Southern rap, Outkast, Goodie Mob, TLC, En Vogue or Ludacris you should watch this documentary.